EXA Segurança (TIM partner)
Activating insurance bundled with a plan
People who buy a TIM plan get EXA insurance against financial losses after phone theft or robbery included. The journey takes them from an SMS to active insurance in a few steps.
- Role
- UX/UI Design Specialist
- Period
- 2025
- Sector
- Telecom and insurance
Pain points
- Activation had to confirm the person owns the line.
Discovery
- 01Service mapCarrier, insurer and app, each with its role.
- 02Activation rulesLine ownership, terms and privacy policy.
Journey
- 01SMSThe carrier says the plan includes insurance.
- 02Activation pageData arrives pre-filled for review.
- 03OwnershipThe person confirms they own the line.
- 04Active insuranceCoverage confirmed.
- 05AppA path to the EXA Segurança app.
What changed
- From SMS to active insurance in a few steps.
The journey
The line is activated and an SMS from the carrier says the plan includes insurance. The link opens a page with the person's data already filled in for review.
They confirm they own the line, activate the insurance and see the confirmed coverage, with a path to the EXA Segurança app.
What mattered
Activating had to be easier than ignoring it. Data arrives pre-filled, and anyone who spots an error can fix it by chat or phone.
Opening a claim was specified too: through the insurer, with support from the TIM and EXA channels.
Want something similar?
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