alema.io
Contact

Product studio · São Paulo

Our own products. The same method for yours.

alema.io is an independent product design studio. It builds AI products for smart glasses and brings the same method to companies that want to launch the next one.

Explore the smart glasses lineWork with alema.io

Health · Insurance · Telecom · Education · Wearables

Products

Made here, tested on a real face.

alema.io products start from a real problem of the founder and are tested on real hardware before any promise is made.

Marcus de Magalhães waving on a downtown street, seen through the glasses, with green information at the top of the lens.
What shows up on the lens, at three moments of the day.
Smart glasses

Every app shares one language: green on black only, nothing that blocks your view.

VisualContext

Testing on real hardware

Rokid Glasses

Memory for smart glasses.

  • Recognizes who is in front of you and gives back the context: who they are, when you last met, what you agreed on.
  • Remembers where you left your keys and motorbike, with a photo of the last place they were seen.
  • Privacy on by default, plus an audio-only mode for blind users or anyone who prefers not to look at a screen.
Discover VisualContext

Zap

Open beta

Rokid Glasses · standalone app

  • Direct install (APK)
  • Rokid Nexus · coming soon

WhatsApp on your glasses.

  • Read, listen again and reply by voice without taking your phone out.
  • Nothing is sent before you check it. Conversations stay on your phone.
  • Take a photo with the glasses and send it in the chat.
  • Works with WhatsApp and WhatsApp Business.
Try the beta

QR Reader

Coming soon

Rokid Glasses

Look at a QR code and you are done.

  • The café Wi-Fi, a contact or a Pix payment goes straight to your phone.
  • The glasses only read; no payment ever happens on them.
Labs

Ideas in development, from phone to glasses, open to anyone who wants to follow along.

LASSOPhoneA text-only community chat with no internet: messages hop from phone to phone over Bluetooth.
Second MindMulti-deviceA cognitive prosthesis: layered memory across all your devices.
Wear TetheringWear OS watchA watch app that shares its connection over Wi-Fi with your glasses and other devices.

Clients

Projects for people who cannot afford mistakes.

Health, insurance and telecom: sectors where an interface mistake is expensive.

Porto (via Môre)

First purchase: the credit card inside the cart

A hub with more than 80 Porto products and services got a cart and checkout. On the first purchase, eligible customers apply for the Porto Bank card without leaving the cart and pay for the purchase with a discount, on the first statement.

2022–2024Read the case
Porto (via Môre)

Chosen name across every channel

One standard for the social (chosen) name across Porto's forms, screens and documents, for customers and brokers, using Brazil's Decree 8.727/2016 as the reference.

2024Read the case
Porto (via Môre)

Tag Porto: the real design is in the alternative flows

Porto's toll and parking tag, built with ConectCar, had become a funnel for the credit card. Designing the main flow was easy. The work was giving every exit from it a decent path.

2023Read the case
EXA Segurança (TIM partner)

Back office for a new insurance line

The back office operations use to look up policies and claims, with every detail of a policy in a side panel.

2025Read the case
EXA Segurança (TIM partner)

Activating insurance bundled with a plan

People who buy a TIM plan get EXA insurance against financial losses after phone theft or robbery included. The journey takes them from an SMS to active insurance in a few steps.

2025Read the case
W3.Care

TeleCare Clinic

Telemedicine with digital prescriptions connected to the government validator and drug-interaction checks. In the same period, the UX of an AI that reads echocardiograms from a photo.

2020–2021Read the case
W3.Care

Pre-hospital emergency care

One system for ambulance crews, nurses and doctors, on phone, tablet and web, so the team looks at the patient instead of the form.

2021–2022Read the case
4U EdTech

Multi-brand design system

A design system for four educational institutions, with tokens that switch the brand without rebuilding components.

2025–2026Read the case
Also at Porto

An insurance super app, installments and a heuristic review of the customer portal.

References available on request.

Method

One designer. An AI team.

01

A human makes the calls

Marcus defines the problem, designs and validates. AI agents research, prototype and build in parallel, which shortens each cycle.

02

Accessible from the first draft

Accessibility (WCAG) comes in at the start, not the end. VisualContext is being built with an audio-only mode from the start.

03

Responsible AI

Certified in Human-AI Experience (HAX), with privacy on by default: sensitive data stays with the user.

Work with alema.io

Three ways to work together.

FormatForHow it works
ProjectCompanies with a defined problemFixed scope, directly with alema.io. From research to a working prototype.
EmbeddedTeams and consultancies that need a senior designerMarcus joins your team for a period, hired directly or through a consultancy.
AI and wearables sprintAnyone who wants to test an idea before investingOne to two weeks to validate an AI or smart-glasses idea with a prototype that works.
Write to alema.io LinkedInmarcus@alema.io

São Paulo, remote or hybrid. Service in Portuguese, English and German.

Founder

Marcus de Magalhães

Human Interface Engineer · founder of alema.io

Today I design for AI and smart glasses, with my own products tested on real hardware. Before that, more than 9 years in digital product, in health, insurance, telecom and e-commerce.

The foundation goes back a long way: I've been designing since 2003, across editorial, packaging and web, for brands such as L'Oréal, La Roche-Posay, Atari, Abril and Editora Globo, and I was an agency partner before founding alema.io. Back in the early days of apps, I designed the delivery app for the restaurant Spot, my first mobile product. I speak Portuguese, German and English.

LinkedIn
Education
  • Full-time UX/UI bootcamp, in English · Ironhack
  • Multimedia Communication · PUC-SP
Recent training
  • AI Product Leaders · Tera (in progress)
  • HAX (Human-AI Experience) guidelines · TheStarter
  • Strategic Design · TheStarter
  • Digital Accessibility and Business · Môre Education
  • DesignOps · How Bootcamps